Friday, March 25, 2011

Nose Ninjas!

Spring brings smells.  Every day now when I walk out the front door of my office to go on my lunch run (yes, I’m one of THOSE people), I get a shot to the nose of some fantastic floral scent.  I don’t know where it’s coming from, there are no flowers or flowering trees at the entrance, and that’s what’s so fantastic about it.  Spring is full of happy scent ghosts standing in invisible pockets of surprise excellence, waiting to be stumbled upon.
 (image courtesy of www.maileable.com)

It makes you wonder why more people don’t use scent to enhance experiences.  You’ve probably heard the example of movie theatres that pump the smell of popcorn in through the air vents to make you want to buy popcorn.  But think also of Starbucks.  You wouldn’t be there unless you already wanted coffee, so how great is the experience of walking in and getting that first hit of coffee smell?  How fantastic is walking out your front door on a December night and getting that cold snow/wood fireplace scent?

Smell is a crucial part of any experience whether or not we notice it.  Makes you wonder why more designers don’t use it.  Obviously, we don’t want churches to be so bathed in incense that we can’t breathe, but a light scent wafting through the air could be a fantastic joy ninja, coming from nowhere to heighten any experience, only to disappear in a flash.

Anyone want to go huff some trees with me?

--Becky

1 comment:

  1. generally these days i wish i could turn of my nose. this part of the world is fullllll of fragrances and none of them enhance the experience. at the grocery store, crowds of indians who either can't afford or don't understand the concept of bathing/deodorant. in a 20 yard radius of the meat department at the grocery store, fresh fish, im sorry, its the worst. at pretty much every shopping facility (malls, grocery stores, local businesses and worst of all the souq) thick thick clouds of frankincense which clings to every part of you so you inevitably smell that way until your next shower. then there are the days you step outside the house in 130 degree weather with 100% humidity and you're overwhelmed by an unidentifiable stench that can best be described as a mixtures of body odor, sewage, and curry. yup. it's been a long time since had an experience ENHANCED by scent. it is safe to day, however, that the fragrances are an overwhelming part of the experience...it's just not pleasant :)

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