Sunday, January 16, 2011

Typophilia

Leave it to Becky and Anna to analyze the aesthetics of fonts. Are you surprised? Well, get used to it. It's what we do. 
 
I can't help but notice we are not alone in our affections. Text is everywhere. We are becoming less and less vocal and more visual with our interactions. Way to go Generation Y. 

Who am I kidding?! I love me some visual communication. I see typography as an opportunity to not only improve a composition aesthetically, but also represent the context and/or the writer in a more definitive way. I am all about engaging the reader/viewer by appealing to their unique personal identity (kinda fundamental to design if you ask me). And typography can (and should) be a MAJOR factor in this endeavor.

Fig. 1.1 I am normally a fan of the sans-serif, but this tote may very well change my mind. (image from littlefactory.com)


























































Fig. 1.2 A simple flowchart to help you make the right decision. In all you type, please refer to Fig. 1.2. (image from buzzfeed.com)

Fig. 1.3. Had to. (image also from buzzfeed.com)


-Anna

2 comments:

  1. yessss. figure 1.2 is my fav. i HATE comic sans!!! 2nd and 3rd on the typography loathe chart? bradley hand and papyrus, they are like the general public's go to "fancy font". so gross.
    this is a great post, i never deliberately thought about how typography is an extension of the content, but it's so true, and so powerful!

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  2. Ah! Papyrus. I would rather stab myself in the eye! (I agree).
    -Anna

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